Family-Run with Family Values
In 1992, Eugene Bentley co-founded Watson Bentley & Associates, one of the largest employee benefit firms in Southern Arizona. After the sale of Watson & Bentley Associates, Gene relocated to East Texas and started Customized Employee Benefit Plans in 2007. Gene’s son, Beau, joined the firm as a Principal in 2011. Holly Davidson came on board as a Principal in 2020, further strengthening the management of the firm.
Through the years, we have developed an exceptional team to support our clients. We live by the“Golden Rule,” treating our clients with the respect and kindness they deserve.
Our Commitment to You
As an independent broker, we are committed to our clients, rather than an insurance company. We have the freedom to shop the market and design employee benefit programs that help employers attract and retain high-quality talent.
We understand that each client is unique. Our decades of combined experience allow us to go beyond the traditional ‘cookie cutter’ packages, offering our clients truly innovative solutions that fit their company’s goals and employee’s needs.
We help employers navigate the complexities of insurance, reduce their administrative burden, and allow them more time to focus on their business.
Employees value and appreciate benefits they understand, therefore, we emphasize annual in-person and virtual employee education.
