PRESIDENT
A graduate of the University of Arizona, Gene entered the industry in 1993 and helped build Watson Bentley & Associates, Inc. into one of the largest employee benefit agencies in Western Arizona. In 2006, he sold his practice when he and his wife, Dorinda, decided to relocate to East Texas, where they founded Customized Employee Benefit Plans of East Texas, Inc. Gene specializes in the design and implementation of Employer-Sponsored benefit programs.
Gene believes in the importance of industry involvement and has been active in the National Association of Insurance and Financial Advisors (NAIFA) his entire career, holding many leadership positions. In 2003-2004, he was selected by his peers to serve as the Arizona State President. He is currently a member of NAIFA – Greater East Texas. Gene is also a member of the National Association of Health Underwriters (NAHU).
